In 2021, Tom Aiello set out to build a pet brand that aligned to the lifestyle of so many who served and believe in loyalty.  At the end of 2022, Operation Good Boy launched as a pet brand for those Americans who not only want superior products for their dogs, but also believe in the unconditional loyalty that exists between servicemembers and their dogs.  Tom’s military service and his expertise working in support of the military veteran community, helped him develop military-grade gear and pet supplements and treats that were certified by veterinarians and made in the USA.  We also give back to military working dog charities.  These animals have risked it all, and often need special care once they become K9 veterans.  Loyalty is in all we do at Operation Good Boy.  We want our customers to feel like a part of ONE LOYAL PACK.

We are a purpose-based company. Over a 2-year window, we designed and formulated our products.  From the start, we knew we wanted to support military charities.

These Military Working Dogs embody the same sense of loyalty of servicemembers and in fact, are veterans themselves. Yet, they have many needs as they serve.  Sometimes, they require special care.  That’s why Operation Good Boy provides unrestricted funds to these Military Working Dog Charities.