In 2021, Tom Aiello set out to build a pet brand that aligned to the lifestyle of so many who served and believe in loyalty.  At the end of 2022, Operation Good Boy launched as a pet brand for those Americans who want a superior product for their dog and believe in the unconditional loyalty of a servicemember and a dog.  His expertise in the military veteran space helped him develop military-grade gear and pet supplements and treats that were certified by veterinarians and made in the USA.  We also give back to military working dog charities.  These animals have risked it all, and often need special care once they become K9 veterans.  Loyalty is in all we do at Operation Good Boy.  We want our customers to feel like a part of ONE LOYAL PACK.

We are a purpose-based company.  We formulated and made our products over a 2-year window.  In that time, we knew we had to support Military charities.  Some retired Military veterinarians helped us both in our product development as well as pointing us to an area of greatest need – Military Working Dogs.

These Military Working Dogs embody the same sense of loyalty of Servicemembers and in fact, are Veterans themselves.  Yet, they have many needs as they serve. And sometimes, they require special care.  That’s why Operation Good Boy provides unrestricted funds to these Military Working Dog Charities.